El productor inglés Si Begg lanza en el sello Additech su nuevo larga duración, Permission to Explode, para su promoción se asocia con Atyp, http://www.atyp.co.uk/, para sacar esta promo junto con el siguiente comunicado, que describe perfectamente los motivos y los sonidos del album:
“The concept, and title of the project, are representative of how Si views his personal work, how he channels the deepest waveform generating corners of his mind into a controlled explosion of unique self expression.
Breaking out of the order and patterns of everyday life, Si views his artistic musical output as his own ‘Permission to Explode’.
Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with the just the right amount of rhythm and order – It’s a tricky balance that has long been his trademark.
Our approach was to marry the multi-layerd, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette we combined 3D scanning, projections, stop motion, scripting, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.”